British Stuff by Geoff Hall & Kamila Kasperowicz

Author:Geoff Hall & Kamila Kasperowicz
Language: eng
Format: epub
Publisher: Summersdale Publisher

DYSON VACUUM CLEANER

The vacuum cleaner first became common in British homes around the 1960s and the leading brand at that time was Hoover. So widespread was its use that many British people still use the word Hoover to describe any vacuum cleaner, regardless of the actual brand. Today, however, it is Dyson, rather than Hoover, that sells the greatest number of vacuum cleaners in the UK.

If James Dyson were American he would probably be admired as the embodiment of the American dream: a man who passionately believed in making things better, who got into debt in pursuit of his dream and who, most importantly of all, succeeded in his quest and became one of the richest men in the country.

Dyson’s first successful product was a wheelbarrow that used a plastic ball instead of a wheel, which he called the Ballbarrow.

But it was when, in the 1970s, he turned his attention to the vacuum cleaner that he really hit the jackpot. Noticing that traditional vacuum cleaners, which use bags to catch the dust, lost efficiency very quickly, he set about developing a new kind of cleaner, using the cyclonic separation principle that would do away with bags altogether.

When other manufacturers turned him away Dyson was undeterred and set up his own manufacturing company. He claims it took him ‘fifteen years of frustration, perseverance, and over 5,000 prototypes’ to launch the Dyson DC01 vacuum cleaner under his own name. Within 22 months it became the best-selling cleaner in the UK. ‘I wanted to give up almost every day… A lot of people give up when the world seems to be against them, but that’s the point when you should push a little harder.’

“Fifteen years of frustration, perseverance, and over 5,000 prototypes ”

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